The opening of the first niche perfumery, Metropoliten, in Serbia in 2006 was a pioneering endeavor that brought not only new, different, and exciting fragrance brands but also a new experience in exploring and selecting perfumes.
Through a careful selection of brands, in search of the most creative, extravagant, or intriguing fragrance stories, Metropoliten has developed its style, offering perfume enthusiasts the chance to discover new creations and brands in the realm of artisan, niche, or indie perfumery.
Over the years, Metropoliten has grown into a brand of its own, recognized by the public as a dynamic space with authentic design, offering an eclectic selection of perfume brands that provide an extraordinary olfactory journey.
The curious nose and imaginative intellect will find, on its shelves, alongside cult niche classics such as Diptyque or L’Artisan Parfumeur, also unusual, avant-garde, and even controversial creations from houses like D.S. & Durga, Orto Parisi, or Beaufort London.
By choosing the name Art Perfumery, Metropoliten views its perfumes as exhibits, while the space is always designed to be intriguing on its own, yet never to overshadow the fragrance creations.
The perfumeries in Dorćol, Vračar, and New Belgrade have an authentic visual identity: recognizable, but always adapted to the spirit of the urban core where they are located.
Since 2006, Metropoliten has built high standards into its vision, from which it never deviates. The daily challenge is to raise those standards, guided by experience and valuable interaction with its audience.
