All Her Chords

Some step into the world openly and boldly, bursting with energy like top notes full of citrus and pink pepper. With others, you never quite know where you stand until the base notes unfold... And even then, how they will affect you largely depends on your own chemistry.

The magical formula for beauty is imperfection.

There are linear stories, where one super popular and trendy note dominates from beginning to end—until, eventually, its perfect appeal tires us and becomes dull.
Intrigue and small imperfections are what continuously capture our focus: a looming hint of smoke rising from gentle and romantic rose accords. Saffron that abruptly cuts off the delicate story spun by iris.
Imperfection that teases our senses is the secret to perfection.

The ability to choose is both freedom and luxury.

The notes that will become part of your true character, transforming the way the world perceives you, reveal themselves through a slow, careful process. Sometimes, expert advice is needed to help with the selection.
In a world where familiar, widely accepted notes—those that carry no risk—are easily embraced, making such a choice becomes a luxury.
The freedom to choose is a luxury that must be earned and cultivated.

Catering to tastes kills authenticity.

The niche movement rose in defense of authenticity, which had been stifled by catering to the masses. Breaking free from the mold brought liberation for all the molecules that had never had the chance to speak.
Sometimes, these are top notes full of caffeine and ambition, resting on serious foundations of skillfully blended vanilla and tonka accords. Other times, a lively opening leads to a heart full of ironic humor and a slightly chaotic base.
Complex, dynamic, and unique, they choose the version of themselves in which they feel most at home.

Of course, we’re talking about perfume compositions. What else would we be discussing ahead of March 8th?
But feel free to interpret it however you wish.