BEAUFORT LONDON
The Scented Poetry of Smoke
Beaufort was founded in 2013 in London, amidst the typical British turmoil of winds and naval battles. The brand explores the poetic essence of smoky scents to evoke memories, whether true or imagined.
Musician Leo Crabtree initially created only one product: handcrafted beard wax in an aluminum tin. While exploring scent modifications, he decided in the early experimental stages to fully dedicate himself to perfumes, drawing inspiration from the etymology of the word perfume, the Latin pro fumum, meaning through smoke.
The scent's strength and ingredients are indicated by symbols from Beaufort's scale, ranging from a light breeze to a hurricane.
The first line, consisting of three perfumes, was launched in 2015 under the name Come Hell Or High Water – and with its unusual approach, overdosed ingredients, and luxurious yet dark aesthetics, it immediately attracted the attention of critics whose reactions ranged from delight to overwhelm.
One of the most renowned critics, Luca Turin, ranked the perfume Lignum Vitae among the top 10 men's perfumes in his 2018 guide Perfumes The Guide, and regarding Vi et Aramis, he stated that he had longed for a perfume like this: Vi et Aramis smells like an alchemic Christmas party, a dark, lavish, dizzying combination of smoldering embers and flambéed spiced pudding, with a hint of cough syrup and fence paint...
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