COMES DES GARCONS
Rei Kawakubo’s design genius has redefined fashion multiple times. The house she founded, Comme des Garçons, has set new standards in clothing and the understanding of fashion through its avant-garde approach. Known for bold solutions in fashion, this concept has also been applied to perfumes, introducing new and unique blends of notes and ingredients, making those who wear them truly distinctive. Vogue listed her among the top 10 most rebellious moments in the industry that changed everything. Her monochrome, shocking models and asymmetric cuts spurred a general fascination with minimalism and deconstruction in fashion, trends that remain influential today.
The queen of avant-garde “anti-fashion” launched a line of perfumes under the Comme des Garçons brand, which, like her clothing, quickly became iconic. New paths were forged, and the audience was shaken in a fragrance world that had grown stale by the late '80s, with trendy scents becoming increasingly similar. Experts rightly consider that a form of perfume surrealism began with Comme des Garçons, with scents reminiscent of dry cleaning or tar. The first Comme des Garçons “anti-perfume,” Odeur 53, was created by blending 53 unusual notes: oxygen, metal scent, carbon, nail polish, and fresh mountain air, resulting in an unprecedented, modern, sharp, mineral, and inorganic scent. It was followed by Odeur 71, which smelled like a warm photocopier.
Rei Kawakubo brought something new and bold to the fashion and art scene through every aspect of her work. Her open mind and original ideas led her to collaborate with many renowned artists and architects, establishing her among the top three avant-garde Japanese designers. Her boundless creativity, fearless, curious spirit, and collaborations that further highlight and bring fresh dimensions to this spirit make the launch of each new Comme des Garçons perfume a unique fashion and cultural event. These fragrances set new standards and challenges, solidifying the brand’s place at the forefront of avant-garde.
www.comme-des-garcons-parfum.com
