EX NIHILO
The Balance of Avant-Garde and Luxury
Three young Parisians founded the brand Ex Nihilo in 2013 as an alternative to the stereotypes of luxury.
“Ex Nihilo” is a Latin term for creating something new without previous references. Indicating a radical desire to break all ties with the past to build a new idea, avant-garde is the starting point of an ideology based on experimentation and modernity. Luxury is their natural environment.
The fragrance house draws inspiration from free thinkers, new talents in perfumery and architecture, designers, and stubborn glassblowers. By opening new avenues of collaboration between perfumers, the latest technologies, and the artistic community, they respond to the demands and desires of a passionate generation seeking the most inspiring discoveries.
Offering perfumers "carte blanche," with no limitations on ingredient costs or creative choices, the brand promotes a new, uncompromising vision in perfumery.
Bourbon vanilla travels across oceans from Madagascar, sandalwood comes from Australia, orange blossom from Morocco, and rose comes directly from the world’s perfume capital, Grasse.
Sustainability in ingredient selection and support for local producers is not only a demand of the times but also a commitment of the founders.
The balance between avant-garde and luxury, sustainability and technology – that is Ex Nihilo.
ex-nihilo-paris.com
