Scents That Touch the Primal in Us

"Who ruled scent ruled the hearts of men" – this quote from Patrick Süskind's novel Perfume is no coincidence as the motto of the Initio brand.

Initio is a French brand, a pioneer in the world of functional perfumes that break free from dogma and convention, challenge fate, explore our potential, and stimulate desire. They open worlds where we touch the primal within ourselves.

Sound mystical? Science has proven that scent influences our behavior and choices. At the heart of its creations, Initio unites science and nature, drawing upon shamanic rituals and spiritual initiations.

A typical example is the brand's bestseller, the perfume "Paragon." "Paragon" helps release negative emotions and envelops us in natural charisma. The scent is dominated by palo santo and white sage, two "sacred" plants used in initiation ceremonies dating back to the time of the first shamans of the Inca people. "Paragon" is an interpretation of shamanic magic in a contemporary olfactory formula.

In this way, Initio sets a new trend in perfumery but remains deeply committed to an existing one: ingredients sourced sustainably and an ecological approach.

Initio invites us into a private club of those who constantly seek fulfillment: hedonists, non-conformists, seducers, avant-gardists, adventurers, bold, intuitive, provocative, free... The initiation to join is in every bottle.

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