LES EAUX PRIMORDIALES
A Brand Rooted in the Past, Looking Toward the Future
"Perfume is the most beautiful way to highlight our uniqueness," mused Arnaud Poulain when creating Les Eaux Primordiales in 2015.
Arnaud Poulain grew up in northern France in a family of craftsmen, studied engineering, and fell in love with perfume in 2007. He completed his formal training in perfumery in Lens and discovered his highly developed sense of smell. During his training, he met Amélie Bourgeois, who became his mentor and now collaborates with him on creating the Les Eaux Primordiales perfumes. All the perfumes of the brand have been created together.
The brand name is borrowed from Jules Verne's novel Twenty Thousand Leagues Under the Sea, where "primordial water" represents the base of the first life on Earth.
The genderless and radically minimalist design of the bottles was inspired by the work of the founders of the Düsseldorf School of Photography and "objectivist aesthetics." The cap is cube-shaped, inspired by the functional design characteristic of the Bauhaus art movement. The font used for the perfume names is the classic Courier, designed by Howard Kettler for IBM in 1955.
Les Eaux Primordiales is a brand grounded in the past that aspires toward the future.
leseauxprimordiales.com
