THE ORDINARY
Clinical Formulations with Integrity
The Ordinary is a brand whose demand has surged faster than its production capacity, becoming one of the most talked-about names in recent years. It is based on the combination of well-known, effective active ingredients in straightforward formulations at accessible price points.
The Ordinary offers a constantly evolving collection of skincare solutions, pioneering not only in the technologies it employs but also in its approach rooted in transparency and fairness. This is why the brand proudly refers to its products as “clinical formulations with integrity.”
Belonging to the DECIEM company, founded in 2013 in Toronto, The Ordinary embodies the vision of bringing more integrity and transparency into the beauty industry, with marketing focused on direct engagement with customers via social media.
DECIEM believes in using high-quality ingredients in effective concentrations, creating formulations that address a variety of skincare concerns while maintaining reasonable pricing. This disruptive approach has changed the skincare landscape, driving demand for its products well beyond its initial production capacity.
The full range of The Ordinary products is available at MET+ locations.
theordinary.com
