The Most Sophisticated Oral Hygiene Brand
Selahatin products transport us into worlds of daydreams and escapism, guiding us from dawn to dusk, like morning and evening stories that forever change our perception of oral hygiene.
This Swedish brand, produced in Switzerland, offers a fresh perspective on daily oral care rituals, blending intriguing aromas, clinically proven efficacy, and exceptional aesthetics. Selahatin transforms these subtle, automatic actions into moments of meditation and luxury.
The whitening formula, developed by a leading Swiss oral care manufacturer, features four whitening agents and potent antioxidants, gentle enough for daily use.
Founder Kristoffer Vural from Stockholm experienced a stroke before turning 30, which left him paralyzed and hospitalized for a year. The other side of this illness was an enhanced sense of smell and taste.
"I realized that small things in life can have a profound impact on how I feel. If I had a bad day, ordinary tooth brushing could make it worse. I yearned for products that could offer me an emotional connection, with a sense of escapism," says Vural.
Thus, in 2016, Selahatin was born—a brand that transforms the perception of daily rituals.
selahatin.com
The Most Sophisticated Oral Hygiene Brand
Selahatin products transport us into worlds of daydreams and escapism, guiding us from dawn to dusk, like morning and evening stories that forever change our perception of oral hygiene.
This Swedish brand, produced in Switzerland, offers a fresh perspective on daily oral care rituals, blending intriguing aromas, clinically proven efficacy, and exceptional aesthetics. Selahatin transforms these subtle, automatic actions into moments of meditation and luxury.
The whitening formula, developed by a leading Swiss oral care manufacturer, features four whitening agents and potent antioxidants, gentle enough for daily use.
Founder Kristoffer Vural from Stockholm experienced a stroke before turning 30, which left him paralyzed and hospitalized for a year. The other side of this illness was an enhanced sense of smell and taste.
"I realized that small things in life can have a profound impact on how I feel. If I had a bad day, ordinary tooth brushing could make it worse. I yearned for products that could offer me an emotional connection, with a sense of escapism," says Vural.
Thus, in 2016, Selahatin was born—a brand that transforms the perception of daily rituals.
selahatin.com
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