VYRAO
Vibrations Amplified to the Maximum
Vyrao is the first brand to combine the energetic power of crystals with premium perfumery.
Creating a good feeling is Vyrao's motto, infused into each fragrance by founder Yasmin Sewell, who brings her passion and knowledge of energy medicine to the brand. Vyrao selects fragrance ingredients that evoke positive feelings, with vibrations amplified to the maximum.
In crafting the perfumes, particularly The Sixth, Yasmin sought the expertise of other specialists: her personal spiritual advisor Katte Nicholson, and experts from International Flavours and Fragrances (IFF) who study brain activity related to emotions triggered by scent. Each bottle is energetically charged with a crystal by Louise Mita, who runs the integrative quantum medicine center Art of Energy.
Vyrao’s mission is to create a new category of neuro-fragrance – scent creations based on scientific research. The brand's name derives from the Latin verb vireo, meaning to become strong, to grow, and to be full of energy and health.
The perfumes are crafted by top perfumers and each contains a healing flower essence and an energetically enhanced Herkimer diamond crystal. Each fragrance evokes a specific emotion or energetic field.
The perfumes are made from 80% organic and 88-89% natural ingredients, dissolved exclusively in alcohol derived from sugarcane, and grown without pesticides or artificial fertilizers. Vyrao's packaging is composed of 100% recycled and recyclable materials.
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