WAPHYTO
Waphyto – a fusion of French and Japanese phytotherapy for timeless beauty
Beauty is timeless, and Waphyto is dedicated to the whole family, regardless of age or gender. The brand was founded by Atsuko Morita, born and raised in Japan. She entered the world of phytotherapy seeking a natural remedy for asthma, following a recommendation from a French friend. Once she discovered all the benefits of this natural therapy, she fully devoted herself to studying phytotherapy at the University of Paris.
Fascinated by the power of plants, she began developing her own holistic botanical skincare. Her dedication to science led to discoveries and awards: she found that plants, in order to protect themselves, produce a secretion called phytoalexin, which she incorporated into her cosmetics. Her research extended to geology and soil quality, returning her to Japan, to land shaped over millennia by volcanic activity, enriched with mineral-rich hot springs.
For this reason, she established the brand in eastern Mikawa, along the central tectonic line, believing it to be the ideal place to grow plants at full potency. Atsuko’s biomethodology combines French phytotherapy with traditional Japanese herbal practices. She also uses modern biotechnology and genetic engineering to extract exceptional ingredients for her innovative skincare.
Waphyto is a clean brand, a term that usually refers to the absence of synthetic fragrances, colors, parabens, phenoxyethanol, and other potentially harmful ingredients. Waphyto extends this concept with its 4E philosophy: elemental, environmental, ethical, and empowerment - emphasizing ecological and ethical sourcing of ingredients. As a brand founded by a woman, it also supports various initiatives and movements for women’s empowerment.
en.waphyto.com
